Advertising Competition in Retail Markets
نویسندگان
چکیده
منابع مشابه
Retail competition and cooperative advertising
We consider a cooperative advertising channel consisting of a manufacturer selling its product through a retailer in competition with another independent retailer. The manufacturer subsidizes its retailer’s advertising only when a certain threshold is positive. Moreover, the manufacturer’s support for its retailer is higher under competition than in its absence.
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ژورنال
عنوان ژورنال: The B.E. Journal of Economic Analysis & Policy
سال: 2010
ISSN: 1935-1682
DOI: 10.2202/1935-1682.2038